Editorial Collection
About the Collection
Packaging Around the World (EMA) is an editorial collection created by Assunta Napolitano Camilo that explores how different cultures express their identity through packaging design.
Result of travels through more than 90 countries, the project reveals that packaging are true cultural mirrors, telling unique stories about traditions, habits and the evolution of peoples.
A visual anthropological journey that shows how cultural richness is packaged on the shelves within everyone’s reach.
Cultural Diversity
Explore how different cultures express their identity through design.
Global Journey
Result of travels through more than 80 countries across all continents.
Packaging Around the World 2
The history of packaging in the world and of design in the creation and development of this item reflects the evolution of humanity and the growth of countries. From a mere wrapper, packaging evolved in design and concept, becoming an expression of various cultures. Designers from all continents – Africa, Europe, Asia, America, and Oceania – add their customs, consumption habits, and traditions to the primary protective features of packaging, making them unique objects in application and design.
“The different points of sale, such as supermarkets, convenience stores, drugstores, fashion stores, and others, are important territories for discovering the culture of a people and its trends from the perspective of packaging, in addition to allowing the exploring of the eating habits and taste preferences.”
Assunta Napolitano Camilo
Director at FUTUREPACK
Meet the Sponsors
Produced by
Packaging Around the World 1
The idea of the book is to provide this journey through world culture, transporting readers to the history of various countries from the perspective of packaging. The first book in this collection features packaging from Brazil, divided into its five regions: Southeast, South, Northeast, Center-West, and North. It also presents packaging from seven Western European countries: Germany, Denmark, Spain, France, the Netherlands, Norway, and Sweden.
Assunta Napolitano Camilo
Director at FUTUREPACK
“I have traveled around the world. I have visited and revisited more than eighty-five countries. With each trip, a discovery about the history and culture of a people through packaging. This narrative is unveiled in detail through photographs, typographies, illustrations, characters, materials, colors, and formats. The wealth of a people is packed in shelves within reach of consumers.”
SPONSORS
Produced by: